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Brand meaning management
Brand meaning management
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Publisher
Emerald
Publication Date
2015.
Edition
First edition.
Language
English
eBook
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Contributors
Agarwal, Megha,1982-
contributor
MacInnis, Deborah J.
editor
Park, C. Whan
editor
ISBN
9781784419318
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Subjects
Subjects
Brand name products
Electronic books
Management
Marketing
Marketing -- Management
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