From the Book - Regular Print - First edition.
pt. 1. Obsessives, pioneers, and other varieties of minor genius. The pitchman : Ron Popeil and the conquest of the American kitchen
The ketchup conundrum : Mustard now comes in dozens of different varieties. Why has ketchup stayed the same?
Blowing up : How Nassim Taleb turned the inevitability of disaster into an investment strategy
True colors : Hair dye and the hidden history of postwar America
John Rock's error : What the inventor of the birth control pill didn't know about women's health
What the dog saw : Cesar Millan and the movements of mastery
pt. 2. Theories, predictions and diagnoses. Open secrets : Enron, intelligence, and the perils of too much information
Million-dollar Murray : Why problems like homelessness may be easier to solve than to manage
The picture problem : Mammography, air power, and the limits of looking
Something borrowed : Should a charge of plagiarism ruin your life?
Connecting the dots : The paradoxes of intelligence reform
The art of failure : Why some people choke and others panic
Blowup : Who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it
pt. 3. Personality, character, and intelligence. Late bloomers : Why do we equate genius with precocity?
Most likely to succeed : How do we hire when we can't tell who's right for the job?
Dangerous minds : Criminal profiling made easy
The talent myth : Are smart people overrated?
The new-noy network : What do job interviews really tell us?
Troublemakers : What pit bulls can teach us about crime.