David Scott

"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies...

In this comprehensive guide to more than 190 national sites west of the Mississippi, the beauty, wonder, and history of these National Park lands are at your fingertips. The informative text is enhanced by photographs and 112 detailed maps, and it gives the facts needed to plan and tailor a visit to suit your individual needs and interests. The Scotts include information about each area's history; regional landmarks, attractions, and activities; food...

"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,...