Majken Schultz

1) On studying organizational cultures: diagnosis and understanding

Author
Schultz, Majken
Publisher
W. de Gruyter
Pub. Date
1995.
Language
English

2) Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding

Author
Hatch, Mary Jo
Publisher
Jossey-Bass
Pub. Date
c2008
Language
English

3) Corporate branding: purpose/people/process : towards the second wave of corporate branding

Publisher
Copenhagen Business School Press
Pub. Date
2005
Language
English