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1)
On studying organizational cultures: diagnosis and understanding
Author
Schultz, Majken
Publisher
W. de Gruyter
Pub. Date
1995.
Language
English
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1995.
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W. de Gruyter
1 online resource (195 pages) : illustrations.
English
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2)
Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding
Author
Hatch, Mary Jo
Publisher
Jossey-Bass
Pub. Date
c2008
Language
English
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c2008
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1st ed.
Jossey-Bass
xix, 266 p. : ill.
English
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3)
Corporate branding: purpose/people/process : towards the second wave of corporate branding
Publisher
Copenhagen Business School Press
Pub. Date
2005
Language
English
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2005
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1. ed.
Copenhagen Business School Press
252 p. : ill.
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