Brian Moran

The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year...

"Millions of people have to write for their jobs; millions want to write for their own reasons. As a result, the need for "writing skills" literature is large. Most of it falls into a few big categories: technical writing skills and references (think: Strunck and White's The Elements of Style). However, The 12 Week Year for Writers system is a writing-specific implementation of The 12 Week Year productivity system, created over many years of Thrall's...